7 Tips on Creating and Managing Your Personal Brand Website

Building an effective website isn’t just about creating something functional—it’s about crafting a platform that authentically represents your brand and engages your audience. In a recent strategy call with a client, I shared some of my key strategies for creating and managing a website using Kajabi. Here’s a breakdown of the insights I discussed and how you can apply them.

1. UNDERSTANDING THE DIFFERENCE BETWEEN WEB PAGES AND LANDING PAGES

One of the first things I emphasized was the importance of distinguishing between web pages and landing pages.

• Web Pages: These are the backbone of your site—think your homepage, about page, and other consistent areas. They often include headers and footers that tie your branding together across the site.
• Landing Pages: These are standalone pages designed for specific campaigns or goals. Without headers or footers, they minimize distractions and focus entirely on a single call to action, such as a sign-up or purchase.

My Advice: Use web pages for your main site structure and landing pages for targeted marketing efforts.

2. DESIGNING A HOMEPAGE THAT CAPTIVATES

For me, the homepage is where your story begins. I recommend starting with a strong hero section—a powerful visual paired with a brief explanation of what your site offers. Below this, add sections or videos highlighting your key offerings. 

Why It Works: A well-designed homepage provides a clear pathway for visitors to engage with your brand, setting the stage for deeper connections.

3. BUILDING DETAILED SERVICE PAGES

Once visitors click through from the homepage, it’s crucial to provide detailed, engaging content on your service pages.

Key Tip: Keep these pages dynamic by regularly updating content, adding new videos, and experimenting with layouts to keep your audience engaged.

4. LEVERAGING KAJABI’S COMMUNITY FEATURES

One of my favorite aspects of Kajabi is its community feature. Instead of limiting interactions to traditional courses, I use this tool to post regular updates, share inspirational videos, and host interactive sessions. It’s a great way to build a loyal, engaged user base while fostering meaningful connections.

Pro Tip: Use the community feature to create a forum-like environment where members can share ideas, ask questions, and support each other.

5. BUNDLING COACHING AND PRODUCTS

Kajabi’s flexibility allows you to bundle products and coaching into comprehensive offerings. For example, you can offer a coaching program alongside courses and community access to provide a holistic learning experience.

Strategy: Use product bundles to offer more value and create an ecosystem where members can access multiple resources in one place.

6. CONTENT MARKETING IS KEY

To drive traffic to your site, content marketing across multiple channels is essential. I’ve found platforms like Instagram, TikTok, and YouTube Shorts to be incredibly effective for reaching a wider audience. By repurposing short, engaging videos, you can attract people to your website and create a consistent online presence.

7. PRACTICAL TIPS FOR MANAGING YOUR KAJABI SITE

Throughout the process, I’ve learned some practical ways to keep things organized and flexible:

• Always create new sections at the bottom when experimenting with elements to make adjustments easier later.
• Duplicate pages when possible to save time and ensure consistency.
• Keep your web pages updated with fresh content to maintain interest and engagement.

My Approach: Treat your site as a living, breathing part of your brand—something that grows and evolves with your vision.

Final Thoughts

Creating and managing a website with Kajabi isn’t just about the technical details—it’s about aligning your digital presence with your brand’s purpose. From building a homepage that tells your story to leveraging Kajabi’s unique features for community building and course creation, the possibilities are endless.

Whether you’re just starting or looking to refine your platform, these insights have helped me create something authentic, engaging, and impactful—and they can do the same for you.